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Lambda Lemonade

Package Design & Brand Identity

From the mesas of New Mexico comes a new thirst quencher that offers all the nostalgia of your favorite drinks without the junk. For this project, the branding aimed to convey confidence, simplicity and a rustic feel to coincide with its organically sourced ingredients. The vibrant, eye-catching orange is true to the scorching new New Mexican desert sun. The painted mesa nails the rustic vibes similar to those on vintage wine bottles. Combined, these elements ensure you can properly hydrate without the worry of unnecessary additives. 

Primary logo showcase for Lambda Lemonade.
Secondary logo showcase for Lambda Lemonade.
Font suite showcase for Lambda Lemonade.
Brand color suite showcase for Lambda Lemonade.
Logo mock-up on a bag of lemons.
Packaging emblem showcase for Lambda Lemonade.
Packaging showcase on yellow background with lemons.
Lambda Lemonade product showcase.
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