top of page

The Sheriff Hot Sauce

Package Design

Product showcase of the Sheriff hot Sauce bottle.
Mood board for the Sheriff Hot Sauce, featuring ingredients, geographic inspiration and food pairings.

Slow down there, partner – there's a new Sheriff in town! A healthy blend of serrano and jalapeño kicks like a mule, while sweet cactus grounds ya' in all the right places. Right off the bat, the packaging for this hot sauce product was determined to showcase the vibes of the American Wild West, have a warm color palette, and quickly convey the boldness of this sauce. Since this is a medium hot sauce, the name "The Sheriff" was chosen to fit under the Wild West aesthetic and also to shout "authority". The graphics that showcased the packaging were designed to keep the vintage, rustic feel of the West and also aid in the visualization of imagery and ingredients associated with the product. 

Sweepstakes flyer for the Sheriff Hot Sauce, created in the Wild West "Wanted" poster aesthetic.
Visual design featuring the ingredients in The Sheriff Hot Sauce.
Advertisement for the Sheriff Hot Sauce showing someone pouring it on fried chicken.
bottom of page